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ROOM SERVICE

A concept redesign introducing Ecommerce for a local mom & pop shop selling one of a kind items.

“How do we introduce delivery for America’s number one coffee retailer?”

My Main Roles and responsibilities:

  • Competitive analysis, market research

  • User Interviews (8), Usability Testing (5)

  • Design- on-boarding screens, delivery minimum

    pop up & group order screens

GOALS & OBJECTIVES

  1. Determine who Dunkin’s is as a brand

  2. Pin point who uses delivery apps and why

  3. Add delivery & group order features

  4. Test redesign

  5. Implement changes

 
 

DEFINE & DISCOVERY

KEY FINDINGS

user interviews & market research

  • 60% of restaurants use a 3rd party delivery

  • 85% of users want restaurants to handle delivery

  • 80% want clear communication via delivery app

  • 95% desire simple design/function in app

  • 87% want efficiency when scheduling

 
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Dunkin’s Distinct Style

Dunkin’s a brand built on simplicity and fun color Dunkin’s a brand built on simplicity and fun colorDunkin’s a brand built on simplicity and fun colorDunkin’s a brand built on simplicity and fun colorDunkin’s a brandbuilt on simplicity

USABILITY TESTING

FINAL MOCK UP