DUNKIN DELIVERS
A concept app redesign introducing delivery for the #1 retailer of hot and iced regular coffee-by-the-cup in America.
“How do we introduce delivery for America’s number one coffee retailer?”
My Main Roles & Responsibilities:
Competitive analysis, market research
User Interviews (8), Usability Testing (5)
On-boarding, delivery minimum pop up &
group order screens
Group Project | Duration: 2 Weeks
Tools Used: Sketch, Photoshop, Figma & Canva
GOALS & OBJECTIVES
Define Dunkin as a brand
Identify who uses delivery apps and why
Add delivery & group order features to current DD app
Test redesign
Implement changes
DEFINE & DISCOVERY
KEY FINDINGS
User interviews & Market research
60% of restaurants use a 3rd party delivery
85% of users want restaurants to handle delivery
80% want clear communication via delivery app
95% desire simple design/function in app
87% want efficiency when scheduling
BRANDING
Dunkin’s Distinct Style
Dunkin’s a brand built on simplicity and fun color Dunkin’s a brand built on simplicity and fun colorDunkin’s a brand built on simplicity and fun colorDunkin’s a brand built on simplicity and fun colorDunkin’s a brandbuilt on simplicity
USABILITY TESTING
FINAL DESIGN
